Comparing deals online

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Shopping has been around for centuries. And it isn’t restricted to women as might have been suggested popularly. In fact, in the beginning of time, people would barter as a means of transacting. It’s significant, therefore, when online wallets are now gaining prominence. But before we get to wallets, in a later blog post, it’s interesting to look at online shopping behaviour and trends.

As is the case with the normal user journey at a store, online shopping, too, has an interesting side to it. Bargaining is at the core of customers in the sub region. What’s unique is that while customers prefer to walk the loyalty route with a trader or local business, bargaining for the best price is a self-claimed right. The concept of a fixed price then, seems like the deprivation of an essential right to many.

It isn’t surprising then that most visitors spend most part of their visit to the local mall window gazing. The probability of bargaining prices falls drastically in a mall as compared to the local kirana store.

Online shopping is no different. Whether you buy from Amazon, Flipkart, Myntra, Indiatimes Shopping, pepperfry, fabfurnish, Zivame, babyoye, paytm or any of the other popular ecommerce sites, we all have the obsession to save every penny. Every paisa, to be particular. How does one compare the best deal online then? Let’s say we want to compare the best deal across 10 ecommerce sites. When was the last time you visited a page of flipkart, made your purchase and exited the site? Seldom, right?

Shopping online. Image courtesy: HuffingtonPost
Shopping online. Image courtesy: HuffingtonPost

That’s the key. On an average, a user visits around 4-6 pages while visiting an ecommerce site. Let’s stick to 5 for convenience of calculation. That makes it 50 tabs open on your browser. Unless you’re a machine that would be very convenient to you. Only, you aren’t!

That’s where CValue brings about the much needed change. Simply visit from your desktop, laptop, tablet or mobile device. If you use Chrome or Firefox, you can install the plugin as well. CValue scans through over 4 million records (as of writing this) to get you the best price from across 15 ecommerce sites so you’d never feel you missed out on the best deal, ever.

4 million products and counting

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Thanks to each one of you who have patronised the CValue service, we have continuously added product categories.

Today we are glad to announce, CValue has over 4 million product records. Yes, you read that right!


You can now choose from any of 4 million products at CValue. And we aren’t stopping there. We would continue to work with the ecosystem to deliver value in everything we do – for our customers.

Our database of products now include Flipkart, Amazon, Myntra, Snapdeal, Jabong, HomeShop18, Indiatimes Shopping, Zovi, YepMe, FabFurnish, Zivame, pepperfry, babyoye, Shopclues, and paytm. And we’ve just begun. That’s why we CValue. We’re sure you would too!

If you haven’t explored our renewed plugin for Chrome and Firefox, please download the latest plugin from the Web Store or download it here.

Understanding the move online

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We’ve all come a long way since the advent of internet in 1990. Back then, the internet was more of an academic tool that was directed primarily at research and intellectual study and collaboration across prominent American institutions.
A year later, however, the internet opened up to commercial use. Soon online banking and the first online pizza shop was opened by Pizza Hut in 1994! That’s a good 21 years ago.

Amazon 1994 homepage in 1994. Image courtesy:

The emergence of online transactions called for better security and the result was SSL and secure sites for financial transactions.
The biggest advantage of online shopping has been convenience. But beyond that, what’s far more significant is the great deals made available to us. What stands out though is that the minimal structure of an ecommerce business, resulting in the benefit being passed on to customers in terms of a lower price.
While Pizza Hut opened the first pizza store online in 1994, the more relevant ecommerce entities we are relatively familiar with such as Amazon opened in 1995, followed by eBay a year later in 1996.
Through the years, the online medium has transitioned and the banking system has sought to keep up with the pace of adoption of online transactions. The result has been online banking and more recently mobile banking systems.